The Elegant View of David Fuller

Aristotle opined that we are what we repeatedly do.  "Excellence, then," he said, "is not an act, but a habit."  

One visit to TheFullerView.tumblr.com, and it becomes obvious that for David Fuller, excellence is something that happens every day.  

And with just a click, we too can be privileged citizens of his elegant world. 

With boundless style and a flawless eye, David consults on visual merchandising, product development, and brand positioning.  

He also uses his photography and graphic design skills to create archives of branded images for his clients to use on their own blogs, social media,

 websites and print campaigns. 

The Fuller Collection is a cultivated range of personal stationery and photography which he hopes to expand to include goods curated from other creatives.  

His images are genteel, aristocratic even, 

and describe a life of exquisite serenity, privilege and beauty.  

But the world of David Fuller is also welcoming, comfortable and kind, 

and that, at the heart of it is his message.  

That grace, goodness and beauty can "inform our minds and inspire our souls." 

 What is so charming about David is his complete lack of pretension.  

His photographs are breathtaking, but he insists that he is not a professional photographer.  

His singular ability to cultivate collections illuminates our understanding and appreciation of life, like the very best art, poetry and music, and yet he says that he is not an artist.  

“I actually started the tumblr site as a convenient place to post my own photos alongside the work I admired from professional photographers.  I would compare my images to theirs and challenge myself on composition and so forth.”  

David describes his background in merchandising as a key factor in his creative success.  

The experience he gained working with talented artists, fashion designers, photographers and art directors creating visual communications for iconic businesses such as Ralph Lauren, Coach, Saks Fifth Avenue, Lord & Taylor, and Samsonite, helped him acquire the disciplines and intuition that have developed into a finely tuned understanding of what people respond to visually.  

  

Ultimately what sets David apart is his character, his kindness and his ability to express the values of his clients through his work, as well as, I imagine, his own.  

In this recently completed project for the Trinity Boston Foundation, David said that he specifically chose "a non-traditional size for the annual report so it would feel more like a marketing tool with a longer reach than just an annual report.  Our hope is this will make others wish to be a part of such a vital organization."  His clients, he is delighted to say, were thrilled.

A native Bostonian, David tells me that sharing his view of the world he sees every day is his expression of gratitude for time spent in a place he loves.  

"I believe we live up to the standards of our surroundings, in people, and places.  A life immersed in grace, goodness and beauty raises the bar.  Like music, poetry and literature- the visual arts inform our minds and inspire our souls.  The environments we choose, and the ones we create matter- these spaces refresh and renew us for the journey to reach our potential.”  David Fuller

Visit David Fuller at www.mindingshop.com




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